• We completed a survey for a clean advertising campaign we carried out for the release of 'The Incredible Hulk' on Blu-Ray. We placed adverts along Oxford Street and at Picadilly Circus. We stood by the Picadilly Circus adverts and the results were as follows:
• During 8 hours of surveying, 7,437 people walked past the advert.
• We stopped 250 people and surveyed them.
• 167 people had seen the advert on the pavement
• 111 could tell us that the advert was for 'The Incredible Hulk', unprompted!
• 87 people stopped and paused to read the advert
• 51 people stopped and took a picture of the advert on their mobile.
• When asked for a response to the advert out of 250 people, 72% of respondents were positive.
• Comments included the following:

'It's really cool!' 'I've never seen anything like this before', 'If it only uses water it must be much better for the environment'. 'I took a couple of pictures to show my mates and put it on Youtube'