Camelot’s Good Cause’s team works closely with Wire Media PR Agency to generate publicity for The National Lottery’s contribution to good causes, charities and sports funding. 2014 is the 20th anniversary of sports funding from the National Lottery and the Good Causes Team wanted to create a big splash to raise awareness of the success of British sportspeople as a result of the funding.
Wire Media and Camelot decided to highlight the funding work through the use of bespoke 3d pavement art that can create an interesting photo opportunity for Team GB athletes to pose with and that can also be used as an attraction by the public to create engagement and online sharing.
Experiential Marketing shouldn't be complicated but to deliver a highly effective campaign then everyone should do what they do best.
I've worked with hundreds of marketing and PR agencies in the last eleven years whilst creating experiential marketing campaigns for the worlds biggest brands. As a supplier to agencies we have made some mistakes and we have seen lots of mistakes made by other companies too. In this article I wanted to highlight the 7 most fatal mistakes an agency makes when choosing a supplier for your next client campaign.
Have you heard of Reverse Graffiti? Do you know what it is and how you can include it in your marketing mix? Our guide to Reverse Graffiti tells you everything you need to know.
Public relations is all about making an impact and creating a strong relationship with your audience. There are many tried and tested PR strategies out there but choosing a more innovative route can provide stronger, highly shareable content that grabs the attention of the of the local or national press.
When it comes to marketing, the biggest challenge many businesses face isn’t coming up with creative campaigns. In fact; this is far from the hard part.
If you are a small business, YOUR MARKETING SUCKS! How the hell do I know that? Because after working with thousands of small business and companies over the last eleven years and because I am a small business I can tell you that every single small businesses marketing plan is terrible! Why?
Chippenham Council asked us to help publicise the launch of a free wifi scheme with Chalk Ads
When it comes to wowing your customers, there really is nothing for it…
Nike wanted a fun and environmentally friendly way to light the way for their running club so they asked Street Advertising Services for our help
We have had some interesting briefs over the years but creating a flying carpet certainly ranks up there with the best of them...
First Utility wanted a media that could be highly targeted, effective and creates a response, they chose Clean Advertising and 3d Street Art
Land Rover Launched the latest Discovery Model with a Skydiving jump by Bear Grylls...
Scotlands Tourism Board, Visit Scotland, recently asked us to promote St Andrews, which is not just famous for golf...
Dorling Kindersley create amazing books for readers of all ages. These talented publishers asked Street Advertising Services to create a spectacular Star Wars 3d pavement art picture for their fans to enjoy...
World Animal Protection used Street Advertising Services to raise awareness of cruelty to elephants, add signatures to their petition and bring Thomas Cook to the table...
Desperado's goes large with their latest campaign!
3d Street Art is designed to create emotion. Usually its a positive one but for this particular campaign we wanted to create disgust.
3D Street Art breaks the mould and blurs the line between fantasy and reality!
From a Royal breakfast to old skool arcades to really giving to help your countrymen! PR stunts to raise your brand profile...
Gone are the days where bars are a place for drowning your sorrows, now you can get together with a group of friends and kick their butts at ping pong!
The Eden Project in Cornwall invites you to step back 67 million years into The Domain of the Dinosaurs with a new installation where you will become face to face with prehistoric creatures.
“Graffiti art is a movement that can be traced back to New York in the 1970’s. It was named after the spray-can vandalism common in most cities in the world but most associated with the New York subway system”
From home soil in the UK to Brasil,Dubai and South Korea! These PR stunts show us how to use sharp creativity to raise brand awareness
Whether you are in it for the sport or the men in tight shorts, the Rugby World Cup 2015 is an exciting time in the UK! We are all gearing up for the kick off on Friday the 19th September 2015 with our fingers and ties crossed for our team!
The world’s Biggest Shave: How did this large scale stunt for Gillette become a viral sensation?
They are risky yet effective, PR stunts can either rock your brand’s world or give you a giant pain in the neck! When done right the risks are worth it! Check out our countdown of the most recent PR stunts to make us think “heck yeah PR is cool!”
Graffiti artists are working up a sweat in Shoreditch, all in the name of that tequila flavoured beer Desperados!
Is it fair to say that PR stunts make the advertising world go round? Well these stunts certainly had us in a spin! From Santa to free beer to a new kind of ‘off roading’ this countdown is destined to inspire you!
We recently worked with one of Britain’s best-loved family lifestyle brands: Joules!
We asked you to tweet words of support to Steven Gerrard and we received messages from all around the globe!
Why experiential advertising is the perfect solution for your brand…
Hold your horses and batten down the hatches, we got PR stunts and they are all pretty darn awesome!
Find out how now! Brand giant Sprite challenged us to make them go viral last Christmas and we certainly delivered!
PR stunts are a great way to get your message across to the masses and to get people talking about your brand…
Check out our updated showreel which is overflowing with some of the coolest and most jaw dropping campaigns from Street Advertising Services…
Hosting one of the biggest UCAS events, Staffs uni wanted to make sure it stood out as an innovative institution.
Recently a photo of a homeless child from the Philippines doing his homework on the street by the light of a McDonalds restaurant 'broke the internet'
1976 Gold Medallist David Wilkie and GB para-swimmer Scott Quin tested out Glasgow’s newest swimming pool in the city centre!
The streets of this London borough has an important message for a very good cause…
A fantastic day of experiential advertising techniques and virtual reality at McCann Erickson
Leave your competitors in the dark with projection advertising!
The Public Relations Stunt! It can be risky business but if it’s done right then you can get the masses talking about your brand!
Young people, well, they know it all don’t they! That’s why we need to always come up with fresh and innovative techniques to grab their attention.
New things are always popping up in and around London so how can you make sure your event stands out from the rest?
The Hard Rock Café have always done things differently and this time is no exception.
Pfizer the American pharmaceutical corporation invited us back to help relaunch an existing pharmaceutical product at a corporate meet up event.
Anglian Water want to change that!
Do you know where Goldie the goldfish goes when you flush him??
Saturday the 16th of May 2015 saw the ‘Captain Fantastic’ Steven Gerrard bid an emotional farewell to Anfield stadium in a match against Crystal Palace.
The month of May saw the North donning their knee pads and reflective gear just in time for the Tour De Yorkshire!
It doesn’t matter if you are Red or Blue you still gotta have respect for Steven Gerrard!
As the end of the school year is on the horizon and summer starts to roll in, young people across the UK have important decisions to make about their future!
For the past few months we have been asking you why you LOVE cycling!
The latest flagship smart phone from Samsung has been causing quite a stir amongst technology lovers!
The streets of South London got a serious pounding last month when sportswear giants Adidas invited runners to abandon the ordinary and take on their 10k London Labyrinth maze run.
Celador produce world class entertainment that is critically acclaimed and commercially successful, so who better to partner with than the innovative Street Advertising Services?
McCann is the largest advertising and communications network in the world, it is an impressive integrated agency which has over 200 offices in 130 countries worldwide. McCann have created some seriously iconic campaigns such as the Milky Bar Kid and Coca-cola’s Santa.
An agency like this is always forward thinking and investing in the best ideas out there.
The vast majority of us learn how to ride a bicycle from a young age and for many it is their first 'big' achievement as a child. I have a very clear memory of my own father teaching me how to ride a bike on the country lanes, shouting "PMA" (positive mental attitude) at me before I went head first into a bramble bush! Since then I have thankfully improved in skill and no longer find myself entangled in the British countryside, instead i'm safely cycling to work on a daily and heading up exciting cycling awareness campaigns down south!
Valentines 2015 was made extra special this year by the Liverpool Echo and Street Advertising Services!
When you think of the Navy and the Royal Marines your first thought might well jump to scenes of conflict...
It’s no mistake that football brings people together, it unites us and gives us something to root for. Take the World Cup for instance, even if our country is knocked out we often end up rooting for a different team! Recently we were lucky enough to add Everton Football Club to our client list...
In what iTunes subscribers from all over the vast planes of social media described as a ‘digital violation’, the band U2 may have undone their 30 year musical legacy in one PR stunt that missed its mark by a mile. In this case U2 partnered with Apple to gift their new album to 500 million music fans, whether they liked it or not.
We recently created an exciting video for Sprite using basketball and lots of paint.... Working on a blisteringly cold December morning dressed in shorts and a singlet and covered in multi-coloured paint is something we would do for any client to make a successful online video...
KPMG's turned to Street Advertising Services for some unique chalk art for their company website.
When you think of “virtual reality”, what springs to mind? Futuristic, sci-fi films like the Matrix trilogy? Gaming nerds locked away in their bedrooms? Or marketing and advertising? Crazy headsets, role-play and all things strange may be the first things you think of, but virtual reality is making its mark on the world of marketing and transforming the way some of the world’s biggest brands are engaging with their customers.
Are you looking for new ideas for product launch, trade shows or PR Stunts for Pharmaceutical, Bio Science or Medical Brands? Have you considered using 3d Street Art to communicate your message?
Why Are Hand-Painted Murals So Highly Effective For Movie Release Marketing?
Ann Summers asked Street Advertising Services to deliver their highly targeted guerrilla campaign
The world of advertising has come a long way since the Egyptians used papyrus paper to create murals and posters. Thanks to technological advances, we’re now subjected to advertising at just about every turning. When we hop on the bus, when we scroll through our Facebook feeds, and even when we stream our music online. But because of this, customers are becoming increasingly de-sensitised by conventional advertising. Advertising can only be effective if consumers are attracted to it and engaged with it..
As we are half way through our busiest year since starting the company in 2007 we thought it would be useful to revisit some of our client's most successful campaign's to demonstrate how our services may be able to assist you achieve your marketing and sales objectives and gain attention and engagement for you or your client's brands. The first campaign we would like to look at is an experiential event focused around a piece of 3d Street Art. The artwork was created for Anglian Water to help deliver an educational message to their customers and to focus on a hard to reach segment of their audience:
To create onsite attention for their No Smoking campaign, Gwyned Council asked us to create Chalk Adverts at Schools across the region
Travelodge is an excellent 3d street art case study for how to use sidewalk art in your next experiential campaign
Unilever asked us to create a stunning piece of graffiti to celebrate World Peace Day. We painted a stunning piece based around our interpretation of the Peace sign and incorporating symbols of peace.
HTC One launched their stunning phone last week with a huge fanfare of publicity including 3d pavement art created by Street Advertising Services
Bahrain International Airshow asked Street Advertising Services to create a piece of 3d street artwork to entertain the crowds
Looking to create an exciting attention grabber for your shopping mall?
How many times have you tried out tips you’ve heard about getting online attention for your brand? How many times have the results disappointed you?
Looking to brighten up their reception area, Ebookers asked us to help
Warner Music asked us to create a piece of graffiti to celebrate the launch of Jason Derulo's new album
Street Advertising Services were asked to help promote the incredible Intel Launch event...
U.S Premium burger Chain opens their first outlet in Covent Garden and asked Street Advertising Services to help...
Rockwool recently announced the launch of 'RedArt' at the CIH trade show in Manchester Exhibition Central Hall....
We recently completed a 3d Street Art campaign to promote P20, the sunscreen...
How can colleges and Universities get creative with their marketing to encourage student enrolment?
Seaworld Orlando asked us to create some publicity around the opening of their new ride in Florida....
Carphone Warehouse wanted to create Street Advertising for just one day on the worlds busiest High Street....
The Red Cross launched their Red Cross week with a piece of incredible 3d Street Art Newspaper that was featured in the news everywhere it went...
Dubai's London Chip Shop opens with Oh My Cod!
BIBA trusted SAS to deliver their message for the fourth year in a row..
VisitScotland asked us to show some of Scotlands natural beauty with our 3d Street Art
Our Client NeoCo were recently awarded Gold for best Social Media campaign for the Borderlands 2 game launch campaign we helped them create.
Incredible Wall and floor 3d street art mural impresses delegates at Pharmaceutical conference
The Stroke Association Wanted to get the word out about their sponsored abseil from the gherkin building
New Sony Smartphone chooses to get the word out on the Street With Clean Advertising
Got a new app being launched? Looking for ways to cut through the noise and clutter? Try Clean Advertising
We love Liverpool! And the Liverpudlians certainly seemed to love our latest 3d street art artists campaign
Traditional Newspaper uses Non-traditional media to advertise...
Alpari announce their sponsorship of the World Match Racing Title with 3d Street Art by SAS
Microsoft call in Street Advertising Services to help publicize the launch of Internet Explorer 9 with 3d Street Art Advertising