Experiential Marketing shouldn't be complicated but to deliver a highly effective campaign then everyone should do what they do best.
I've worked with hundreds of marketing and PR agencies in the last eleven years whilst creating experiential marketing campaigns for the worlds biggest brands. As a supplier to agencies we have made some mistakes and we have seen lots of mistakes made by other companies too. In this article I wanted to highlight the 7 most fatal mistakes an agency makes when choosing a supplier for your next client campaign.
Have you heard of Reverse Graffiti? Do you know what it is and how you can include it in your marketing mix? Our guide to Reverse Graffiti tells you everything you need to know.
Public relations is all about making an impact and creating a strong relationship with your audience. There are many tried and tested PR strategies out there but choosing a more innovative route can provide stronger, highly shareable content that grabs the attention of the of the local or national press.
When it comes to marketing, the biggest challenge many businesses face isn’t coming up with creative campaigns. In fact; this is far from the hard part.
If you are a small business, YOUR MARKETING SUCKS! How the hell do I know that? Because after working with thousands of small business and companies over the last eleven years and because I am a small business I can tell you that every single small businesses marketing plan is terrible! Why?
Chippenham Council asked us to help publicise the launch of a free wifi scheme with Chalk Ads
When it comes to wowing your customers, there really is nothing for it…
Nike wanted a fun and environmentally friendly way to light the way for their running club so they asked Street Advertising Services for our help
We have had some interesting briefs over the years but creating a flying carpet certainly ranks up there with the best of them...
First Utility wanted a media that could be highly targeted, effective and creates a response, they chose Clean Advertising and 3d Street Art
Land Rover Launched the latest Discovery Model with a Skydiving jump by Bear Grylls...
Scotlands Tourism Board, Visit Scotland, recently asked us to promote St Andrews, which is not just famous for golf...
Dorling Kindersley create amazing books for readers of all ages. These talented publishers asked Street Advertising Services to create a spectacular Star Wars 3d pavement art picture for their fans to enjoy...
World Animal Protection used Street Advertising Services to raise awareness of cruelty to elephants, add signatures to their petition and bring Thomas Cook to the table...
Desperado's goes large with their latest campaign!
3d Street Art is designed to create emotion. Usually its a positive one but for this particular campaign we wanted to create disgust.
3D Street Art breaks the mould and blurs the line between fantasy and reality!
From a Royal breakfast to old skool arcades to really giving to help your countrymen! PR stunts to raise your brand profile...
Gone are the days where bars are a place for drowning your sorrows, now you can get together with a group of friends and kick their butts at ping pong!
The Eden Project in Cornwall invites you to step back 67 million years into The Domain of the Dinosaurs with a new installation where you will become face to face with prehistoric creatures.
“Graffiti art is a movement that can be traced back to New York in the 1970’s. It was named after the spray-can vandalism common in most cities in the world but most associated with the New York subway system”
From home soil in the UK to Brasil,Dubai and South Korea! These PR stunts show us how to use sharp creativity to raise brand awareness
Whether you are in it for the sport or the men in tight shorts, the Rugby World Cup 2015 is an exciting time in the UK! We are all gearing up for the kick off on Friday the 19th September 2015 with our fingers and ties crossed for our team!
The world’s Biggest Shave: How did this large scale stunt for Gillette become a viral sensation?
They are risky yet effective, PR stunts can either rock your brand’s world or give you a giant pain in the neck! When done right the risks are worth it! Check out our countdown of the most recent PR stunts to make us think “heck yeah PR is cool!”
Graffiti artists are working up a sweat in Shoreditch, all in the name of that tequila flavoured beer Desperados!
Is it fair to say that PR stunts make the advertising world go round? Well these stunts certainly had us in a spin! From Santa to free beer to a new kind of ‘off roading’ this countdown is destined to inspire you!
We recently worked with one of Britain’s best-loved family lifestyle brands: Joules!
We asked you to tweet words of support to Steven Gerrard and we received messages from all around the globe!
Why experiential advertising is the perfect solution for your brand…
Hold your horses and batten down the hatches, we got PR stunts and they are all pretty darn awesome!
Find out how now! Brand giant Sprite challenged us to make them go viral last Christmas and we certainly delivered!
PR stunts are a great way to get your message across to the masses and to get people talking about your brand…
Check out our updated showreel which is overflowing with some of the coolest and most jaw dropping campaigns from Street Advertising Services…
Hosting one of the biggest UCAS events, Staffs uni wanted to make sure it stood out as an innovative institution.
Recently a photo of a homeless child from the Philippines doing his homework on the street by the light of a McDonalds restaurant 'broke the internet'
1976 Gold Medallist David Wilkie and GB para-swimmer Scott Quin tested out Glasgow’s newest swimming pool in the city centre!
The streets of this London borough has an important message for a very good cause…
A fantastic day of experiential advertising techniques and virtual reality at McCann Erickson
Leave your competitors in the dark with projection advertising!
The Public Relations Stunt! It can be risky business but if it’s done right then you can get the masses talking about your brand!
Young people, well, they know it all don’t they! That’s why we need to always come up with fresh and innovative techniques to grab their attention.
New things are always popping up in and around London so how can you make sure your event stands out from the rest?
The Hard Rock Café have always done things differently and this time is no exception.
Pfizer the American pharmaceutical corporation invited us back to help relaunch an existing pharmaceutical product at a corporate meet up event.
Anglian Water want to change that!
Do you know where Goldie the goldfish goes when you flush him??
Do you know where Goldie the goldfish goes when you flush him??
Saturday the 16th of May 2015 saw the ‘Captain Fantastic’ Steven Gerrard bid an emotional farewell to Anfield stadium in a match against Crystal Palace.
The month of May saw the North donning their knee pads and reflective gear just in time for the Tour De Yorkshire!
It doesn’t matter if you are Red or Blue you still gotta have respect for Steven Gerrard!
As the end of the school year is on the horizon and summer starts to roll in, young people across the UK have important decisions to make about their future!
For the past few months we have been asking you why you LOVE cycling!
The latest flagship smart phone from Samsung has been causing quite a stir amongst technology lovers!
The streets of South London got a serious pounding last month when sportswear giants Adidas invited runners to abandon the ordinary and take on their 10k London Labyrinth maze run.
Celador produce world class entertainment that is critically acclaimed and commercially successful, so who better to partner with than the innovative Street Advertising Services?
McCann is the largest advertising and communications network in the world, it is an impressive integrated agency which has over 200 offices in 130 countries worldwide. McCann have created some seriously iconic campaigns such as the Milky Bar Kid and Coca-cola’s Santa.
An agency like this is always forward thinking and investing in the best ideas out there.
An agency like this is always forward thinking and investing in the best ideas out there.
The vast majority of us learn how to ride a bicycle from a young age and for many it is their first 'big' achievement as a child. I have a very clear memory of my own father teaching me how to ride a bike on the country lanes, shouting "PMA" (positive mental attitude) at me before I went head first into a bramble bush! Since then I have thankfully improved in skill and no longer find myself entangled in the British countryside, instead i'm safely cycling to work on a daily and heading up exciting cycling awareness campaigns down south!
Valentines 2015 was made extra special this year by the Liverpool Echo and Street Advertising Services!
When you think of the Navy and the Royal Marines your first thought might well jump to scenes of conflict...
It’s no mistake that football brings people together, it unites us and gives us something to root for. Take the World Cup for instance, even if our country is knocked out we often end up rooting for a different team! Recently we were lucky enough to add Everton Football Club to our client list...
In what iTunes subscribers from all over the vast planes of social media described as a ‘digital violation’, the band U2 may have undone their 30 year musical legacy in one PR stunt that missed its mark by a mile. In this case U2 partnered with Apple to gift their new album to 500 million music fans, whether they liked it or not.
We recently created an exciting video for Sprite using basketball and lots of paint.... Working on a blisteringly cold December morning dressed in shorts and a singlet and covered in multi-coloured paint is something we would do for any client to make a successful online video...
KPMG's turned to Street Advertising Services for some unique chalk art for their company website.
When you think of “virtual reality”, what springs to mind? Futuristic, sci-fi films like the Matrix trilogy? Gaming nerds locked away in their bedrooms? Or marketing and advertising? Crazy headsets, role-play and all things strange may be the first things you think of, but virtual reality is making its mark on the world of marketing and transforming the way some of the world’s biggest brands are engaging with their customers.
Are you looking for new ideas for product launch, trade shows or PR Stunts for Pharmaceutical, Bio Science or Medical Brands? Have you considered using 3d Street Art to communicate your message?
Why Are Hand-Painted Murals So Highly Effective For Movie Release Marketing?
Ann Summers asked Street Advertising Services to deliver their highly targeted guerrilla campaign
The world of advertising has come a long way since the Egyptians used papyrus paper to create murals and posters. Thanks to technological advances, we’re now subjected to advertising at just about every turning. When we hop on the bus, when we scroll through our Facebook feeds, and even when we stream our music online. But because of this, customers are becoming increasingly de-sensitised by conventional advertising. Advertising can only be effective if consumers are attracted to it and engaged with it..
As we are half way through our busiest year since starting the company in 2007 we thought it would be useful to revisit some of our client's most successful campaign's to demonstrate how our services may be able to assist you achieve your marketing and sales objectives and gain attention and engagement for you or your client's brands. The first campaign we would like to look at is an experiential event focused around a piece of 3d Street Art. The artwork was created for Anglian Water to help deliver an educational message to their customers and to focus on a hard to reach segment of their audience:
To create onsite attention for their No Smoking campaign, Gwyned Council asked us to create Chalk Adverts at Schools across the region
Travelodge is an excellent 3d street art case study for how to use sidewalk art in your next experiential campaign
Unilever asked us to create a stunning piece of graffiti to celebrate World Peace Day. We painted a stunning piece based around our interpretation of the Peace sign and incorporating symbols of peace.
HTC One launched their stunning phone last week with a huge fanfare of publicity including 3d pavement art created by Street Advertising Services
Bahrain International Airshow asked Street Advertising Services to create a piece of 3d street artwork to entertain the crowds
Looking to create an exciting attention grabber for your shopping mall?
How do you stand a chance against the crazy cat videos on YouTube and the pop stars holding court on Twitter?
How many times have you tried out tips you’ve heard about getting online attention for your brand? How many times have the results disappointed you?
Looking to brighten up their reception area, Ebookers asked us to help
Warner Music asked us to create a piece of graffiti to celebrate the launch of Jason Derulo's new album
Street Advertising Services were asked to help promote the incredible Intel Launch event...
U.S Premium burger Chain opens their first outlet in Covent Garden and asked Street Advertising Services to help...
Rockwool recently announced the launch of 'RedArt' at the CIH trade show in Manchester Exhibition Central Hall....
We recently completed a 3d Street Art campaign to promote P20, the sunscreen...
How can colleges and Universities get creative with their marketing to encourage student enrolment?
Seaworld Orlando asked us to create some publicity around the opening of their new ride in Florida....
Carphone Warehouse wanted to create Street Advertising for just one day on the worlds busiest High Street....
The Red Cross launched their Red Cross week with a piece of incredible 3d Street Art Newspaper that was featured in the news everywhere it went...
Dubai's London Chip Shop opens with Oh My Cod!
BIBA trusted SAS to deliver their message for the fourth year in a row..
VisitScotland asked us to show some of Scotlands natural beauty with our 3d Street Art
Our Client NeoCo were recently awarded Gold for best Social Media campaign for the Borderlands 2 game launch campaign we helped them create.
Incredible Wall and floor 3d street art mural impresses delegates at Pharmaceutical conference
The Stroke Association Wanted to get the word out about their sponsored abseil from the gherkin building
New Sony Smartphone chooses to get the word out on the Street With Clean Advertising
Got a new app being launched? Looking for ways to cut through the noise and clutter? Try Clean Advertising
We love Liverpool! And the Liverpudlians certainly seemed to love our latest 3d street art artists campaign
Traditional Newspaper uses Non-traditional media to advertise...
Alpari announce their sponsorship of the World Match Racing Title with 3d Street Art by SAS
Microsoft call in Street Advertising Services to help publicize the launch of Internet Explorer 9 with 3d Street Art Advertising
What our happy clients say about us
Street Advertising Services have been helping us deliver excellent events for Roche since 2009, they are a Great creative team who are very accommodating to our needs and timings.
We are proud to be a creator of experiential events for Roche Pharmaceuticals
The 3d floor art was fantastic. We got so many good pictures of the public interacting with the artwork. Again the guys were lovely and really made an effort with the visitors to the show. I don’t think the majority of the visitors had seen anything quite like it so it went down very well, thank you!
3d Street Art was a big hit at the Bahrain International Airshow
3d Street Art Goes Supersonic in Bahrain
The winning picture received lots of retweets and the campaign received the highest levels of social media interaction we have ever achieved. We plan to take the floor art to our major offices in the New Year as well as externally (universities, eco shows, schools etc). The 3d street art event went brilliantly but the best thing is we weren't chasing people to tell them about the campaign or look like we were selling something. The artwork is so awesome and the subject so lends itself to the 3D pavement art format that we had so much interest - interestingly a lot of younger people in their late teens or 20s were v interested in being photographed on it and we wouldn't usually engage with that audience and what a nice team of people you have too! Thank you so much for an amazing experience!
Anglian Water asked Street Advertising Services to help them target a message to young people. They wanted to inform the audience about the effects of flushing the wrong items down their drains. We created a stunning piece of 3d Street Art that demonstrated a blocked sewer. The 3d pavement art was then used over a thread day event at a busy shopping mall to encourage photo opps and social media sharing.
Water company gets flooded with responses from target audience
You want to stand out from the crowd and make an impact? Then Street Advertising Services are the team to help you. The whole team were incredibly helpful from start to finish on the project. Not just creating the artwork but providing support and advice as to how best to present the artwork and actually helping drive booth traffic on site during the conference. Very professional throughout the whole engagement, but also fun and a pleasure to work with. I wouldn’t hesitate recommending them. Top draw!
Crown BioScience recently asked us to create an out of this world 3d street art picture to grab delegates attention at the Oncology Trade fair in Amsterdam. Over the course of three days more than 500 people all had their photo taken with our artwork which created a marketing follow up opportunity for Crown
Crown BioScience Trade Stand Marketing
Street Advertising Services went above and beyond our expectations when creating our 3D artwork. The dedicated team were extremely helpful and accommodating throughout the design process and the management on the campaign day was superb. The team created our brief within budget, on time and with energy and enthusiasm, it doesn’t get much better than that!
After delivering an excellent response by the public and media to the 3d street art
Seaworld’s response to our 3d Street Art campaign in London
Street Art Services have been great to work with, always friendly and on hand to help. The art work was fantastic and they handled the install by themselves. We issued a few last minute changes which were dealt with immediately. We have been really impressed with both the work and employees, and would definitely use them again! Highly recommended.
We were asked to create an emergency 3d street art picture for Intel.
3d Street Art created and delivered in 1 week!
Thoroughly professional and superbly creative, I would have no hesitation in recommending Street Advertising Services to anyone. For me, they took on a challenging 3d street art concept and transformed it into something truly magical and breathtaking. An exceptionally talented team and a joy to work with.
Top 3 U.K charity
Just wanted to pass on a massive ‘thank you’ to you and your team on behalf of our clients, for the amazing job you did with the coffee break activity. Kirsten said that the clients gave excellent feedback and as such are keen to use the activity for other meetings & events, which is great news for us all! Finally, I just wanted to say thanks for all your patience and professionalism, it’s been a real pleasure working with you
Having completed our fourth 3d Street Art campaign for Roche Pharmaceuticals
We we're very impressed and extremely satisfied with the great service we received from Street Advertising Services. The 3D picture generated huge interest and helped bring our display to life and proved to be the real focal point of our campaign
Marshalls asked us to create a 3d pavement art piece to attract people to their stand at the Ecoshow at Excel London
Commercial Product Manager- Marshalls Plc
We commissioned Kristian and Street Advertising Services to produce and install a large floor and wall 3d Street Art piece to showcase a new international sponsorship between 2 clients of our agency. With a very tight deadline in terms of lead time I thought the team under Kristian were great. Everything that we requested was delivered on time and on budget and the client was over the moon with the finished product. I would recommend them to anyone of my colleagues and contacts in the future.
After creating a huge 4m x 8m x 4m wall and floor 3d street art picture of yachts racing, a full colour photo and accompanying story was featured in City AM Newspaper
Production Director Alpari’s PR Agency
Fantastic job! We love the artwork, well done and thanks for doing it in such a short timeframe!
Monarch Airlines asked us to fly in and create 3d pavement art at Gatwick Airport to announce the launch of new routes to Italy
Marketing Manager Monarch Airlines
SAS are a truly professional and highly impressive outdoor agency. They delivered an outstanding campaign for our client Microsoft, in both the UK and US and they were able to give excellent advice and guidance throughout the whole project. We hope to work with SAS again in the very near future.
After a hugely successful 3d Pavement Art Campaign for Microsoft
Carlos: Social Media Director
Awesome job! Thanks Guys for a brilliant day! We loved the 3d art you created and the response has been brilliant! Over 500 people interacting and downloading their picture from our website page along with thousands of people seeing us on the day and it's done a great job for raising brand awareness. On top of that, we have had photos and mentions in the trade press and some serious interest from several potential franchisees. Very happy and great return on our investment, thanks a lot!
SAS created a 3d Street Art Advertising picture to attract new franchisees to their business.
Marketing Director, Prokill
Another great job done SAS! Our client was very pleased and there were lots of great comments flying around re the campaign, Thanks Kristian!
Street Advertising Services completed a Clean Advertising Campaign to promote the opening of the new Pizza Hut Outlet in Birmingham's Bull Ring
Director Events Management Pizza Hut
We used SAS to create a large scale 3D art installation to support the Muller Wunderful stuff campaign. From the outset, Kristian and his team were an absolute pleasure to work with - demonstrating tremendous passion for the activity and what could be achieved. They provided an excellent service, repeatedly going above and beyond to ensure the success of the campaign - no matter what challenges were faced, they were able to deliver effective solutions with fantastic results. We would highly recommend using them!
Our Wunderful 3d Graffiti Artist created a spectacular live piece for Muller. The 10m x 10m piece was installed in the City of London and our graffiti artist spent three days creating a world first!
3d Street Art Graffiti for Muller Yogurts PR Campaign
We used SAS to create a large scale 3D art installation to support the Muller Wunderful stuff campaign.
From the outset, Kristian and his team were an absolute pleasure to work with - demonstrating tremendous passion for the activity and what could be achieved. They provided an excellent service, repeatedly going above and beyond to ensure the success of the campaign - no matter what challenges were faced, they were able to deliver effective solutions with fantastic results. We would highly recommend using them!
We placed over 100 adverts throughout Salford, working with Departments in the Council including the NHS and The Highway Services Team. The campaign was to increase public awareness of the services provided by the Family Planning Clinic
3d Street Art Graffiti for Muller Yogurts PR Campaign
I certainly would be more than happy to commission Street Advertising Services again. You worked responsively and flexible to accommodate the needs of the campaign and the highways organisation. Great stuff!"
We placed over 100 adverts throughout Salford, working with Departments in the Council including the NHS and The Highway Services Team. The campaign was to increase public awareness of the services provided by the Family Planning Clinic.
Clean Advertising for Salford Council
I would have no hesitation in recommending Street Advertising Services and their 3d Street Art product for PR and events. They are thoroughly professional in every way. Not only did Kristian listen to all our concerns (which were all totally unjustified in the end). They pulled out all the stops when we had a really tight deadline. The end result was even better than we had hoped for and the event was a real success. I would definitely work with Kristian and his team again
Street Advertising Services created a stunning 6m piece of 3d pavement art to publicize the launch of the new Paul O'Grady paperback, 'Devil rides out'. The artwork was then displayed by Kristian and his team in Liverpool's Bold Street
Creative Manager of Transworld Publishers
Working with Street Advertising Services has been an absolute joy. Not only have they delivered above and beyond the required project but they have been crucial in allowing us to develop and sell new, creative and exciting ideas to our clients
We recently created a beautiful piece of 3d street art for the Swiss luxury toilet company Geberit. The piece was used by their PR agency to tour shopping Centres across the UK to attract interest from potential customers.
3d Street Art goes down the toilet
With a very short notice period ‘Street Advertising Services’ were able to accommodate our organisations needs with a great deal of professionalism and enthusiasm. I would highly recommend ‘Street Advertising Services’ with there high impact advertisements, level of service and standard of customer care. I look forward to working with them again in the future
Head of Marketing for Central Beds College had this to say after we recently completed a successful Clean Advertising Campaign for them to encourage more students to enroll in the college...1
Central Bedfordshire College
We loved the effect Street Advertising had on our customers! Our CEO went out to dinner in the evening and all of our customers were talking about seeing the adverts! One of them even got down on his hands and knees and tried to find the projector to see where the advert was coming from! Thanks SAS for helping us create a huge buzz around our company on this important day
SSP used Street Advertising to highlight their trade stand at a trade exhibition in Manchester
Head of Marketing SSP
The 3D advertising campaign that Wow! organised for one of our college clients went down a storm! We gained extensive local press coverage - people even came to see the 3D 'chasm' with the cutting in their hands; the chasm attracted lots of attention, with 284 photos being taken over the course of a week; about 1000 people visited the accompanying micro site to view the photos; a further 166 viewed them on Flickr. Over 100 people signed up to attend the college open days - a huge success!
Wow! Marketing created a PR Event using our 3d Advertising Street Art
SAS shook up Belgium with their street advertising! Using their unique technique not only attracted customers to our branches, ING got loads of free publicity thanks to the creative way of advertising. A first in Belgium! For me SAS stands for a professional, flexible, dedicated, easy-going company, doing everything it takes to meet the customer's needs, at any time, at any place..
Here is what ING bank wrote about us after an extremely successful campaign
We used Street Advertising to direct our customers from Picadilly Train Station to our chosen venue for a live music event we were holding. Not only did the adverts look fantastic but a lot of our customers commented on them too. To summarise, SAS were brilliant to work with and we loved the product and will definately use them again for another event"
Here is what Budweiser had to say after a Street Advertising Campaign in Manchester
Trade Marketing Manager, Anheuser Busch (Budweiser)
we read a Trend watch article (http://www.springwise.com) about a British company who have found quite a unique technique to display (commercial) messages on the streets in a environmental friendly way. Our thoughts: This is a very interesting, special and new way to present one of the biggest car lease companies in Europe. SAS is still a small company operating throughout the UK. Luckily, they were easily willing to drive to Amsterdam and use their technique on the Zuidas business district area. During one night in December SAS placed several brandmarks saying "No parking, reserved for ING Car Lease clients only". Pictures were taken and the next day all companies surrounding the marked area where mailed a picture of the result and an invitation for doing business together. The next day one of the biggest Marketing weblogs in Holland, Molblog, wrote an article about the night, including pics. After a week a telemarketing campaign started to refer to the street advertising campaign and of course market for Sales purposes. Approximately 100 companies have been called, which led to 10 serious corporate leads! We are very happy with the result of this campaign and enjoyed working with SAS very much. SAS is still a small company, but with huge potential to become very big throughout Europe!
Here's what ING Car Lease had to say after a successful campaign Somewhere in September
We worked with Kristian and his SAS team on a national campaign for Gumtree.com, the local classifieds site. The campaign theme was 'Cut Out the Middle Man', a call to action to encourage home owners to sell their house direct and thereby save thousands that the local estate agent would have banked on commission. SAS travelled across five UK cities in the dead of night to place 60 stencils as doormats outside estate agents. It worked a treat, we got a massive reaction from agents which just proved the campaign had worked! SAS stencils generated fantastic talkabout among the exact audience we were after - homeowners going into estate agents to sell their house! From Day 1 of the brief, the SAS team totally got what we were trying to do, and worked really hard to help ensure the guerilla street campaign was a success. Kristian is a real professional and will go the extra mile at every length to ensure that the activity is a success and the client is 100% happy. All in all, I can't recommend the team highly enough and the street activity was excellent value for money.
After a very successful National campaign, here's what our client, very kindly wrote about SAS and the value Street Art Advertising brings.
Associate Director, Lexis PR
Street Advertising Services recently produced a bespoke 32sqm metre 3D art installation, then joined our team on a nationwide University campus roadshow. I highly recommend Street Advertising Services, the whole team were extremely professional, enthusiastic and worked together with our design teams to come up with a creative approach that was perfectly aligned with our clients brand and campaign objectives. We genuinely look forward to working with Street Advertising Services again soon.
We worked with the Royal Navy on this nationwide campaign!