3D Street Art Case Study

Yorkshire marketing agency Deviate were looking for something with added 'Wow!' factor when deciding how to attract crowds to a nationwide roadshow explaining a new welfare to work scheme in key unemployment blackspots. They asked SAS to create five different pieces of 3d street art to reflect the cities history or culture that people could relate to and interact with.

They knew they wanted to do something in major town centre shopping areas, they wanted something which would stop passers by in their tracks and spread a little joy, involvement and engagement as well providing a talking point allowing client roadshow staff to talk to people in a relaxed and friendly way. Deviate thought street art, but who to turn to?

Enter Street Advertising Services. Street Advertising Services not only understood the requirement but worked with us on the creative brief for the artists. It was a true partnership all the way through and the 3D designs they produced not only wowed the crowds but also our client. The icing on the cake was a decision to upload pictures of crowd members interacting with the the artwork onto Flickr and to create backlinks through to the promo website we'd produced. More than 600 people visited the Flickr site to see pictures of themselves over a 2 week campaign period. It was also a natural attraction for local press, with colour picture spreads in all major regional newspapers across the campaign areas.

Street Art provided a fantastic communication platform on all the right levels, a real crowd puller on the day, a focal point for printed media column inches and a foundation for longer shelf life coverage and reach via social media and online website use. Plus Max and Kristian were great to deal with.

Would we recommend them to other agencies? No. They are our little secret. Hands off!

David Winters, PR Director, Deviate www.WeAreDeviate.co.uk