Integrated Campaign Case Study

MoneyShop's PR Agency asked us to create an innovative and exciting campaign to create awareness of their new store opening in Birmingham. The campaign was deemed to be highly effective with passers by being immediately drawn to the fantastic integrated activity that had been created. We have since been asked to repeat the campaign for further store openings.

3D Pavement Advertising of a huge money-filled purse stopped consumers in their tracks and created excitement.  Photographs were taken by the consumers using their own mobile phones and were then uploaded to Facebook and Flickr.  The crowd who were drawn by the activity were then encouraged, by brand ambassadors to visit the store for a chance to win a prize and discuss the latest cash for gold offers.  We had also organised a film crew to film the event, enabling the video to be uploaded to You Tube which created a further viral element to the campaign.

Clean Advertising was a great way to promote the event beforehand, clean adverts could be found on pavements around the city leading up to the event.

By integrating Bluetooth Advertising into the campaign we were able to send out flyers, offers and competitions all highlighting the event.  Those who opted in were able to receive animated flyers and a map of the new store location.

By creating this integrated campaign we were able to generate maximum exposure for the new store opening, the client was delighted with the results and we have since been asked to repeat the campaign.