Our team was involved in promoting the highly anticipated release of the blockbuster movie Rise of the Planet of the Apes. 20th Century Fox commissioned 6 of the best graffiti artists in the world to create graffiti art that represents a world where apes are getting smarter. Our artist created a piece of propaganda that showed Caesar running for president, the humans had then defaced his political poster. This piece was completed on a brick wall in a busy area of Edinburgh. Our team set up a dedicated YouTube channel to document the campaign, we filmed a fantastic time lapse and edited it together with artist interviews. This video got over 100,000 views on YouTube and double that amount on other social media channels. This high profile project generated great interest in the campaign and and was very popular online.
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