$%&*ING Brilliant!

Date: 29/02/08

Last night the team returned from the latest street advertising campaign in Belgium. The campaign was carried out on behalf of ING bank (www.ing.com) We visited 120 of their branches throughout Belgium to place adverts advising consumers to think of ING for their mortgages. The results were excellent, not only from raising levels of product awareness but for PR it was truly astounding. As a direct result of the public interest in this new way of advertising, ING were featured on National Belgium TV, were interviewed on National Belgium radio and had 17 press articles written about their SAS campaign. The client was delighted, read her comments in our client testimonials.....