Luno is a Bitcoin Exchange based in South Africa, they recently asked Street Advertising Services to help them create a promotional video around the City Of London.
Using Reverse Graffiti or Clean Advertising as it is also known, the Street Advertising Services team placed hundreds of clean ads outside banks and financial institutions. Reverse Graffitis is created by placing a template on a dirty pavement and then cleaning over the top of it with an industrial pressure washing machine. When the template is removed the clean and dirty contrast that’s left behind is a facsimile of the template and stands out for all to see.
It’s a highly effective and cost effective media for broadcasting your brand message in targeted locations.
Here’s the video: