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July 27 2015

Why experiential advertising is the perfect solution for your brand…

There is nothing worse than finding out that the area around your business is going to be under construction. This type of disruption can be a negative force for consumers who will naturally avoid the noise and mayhem involved in construction.

Unfortunately there isn’t much that can be done about this type of disruption to your business and in the long run development in your area is a good thing.

So what do you do? Do you sit back and take a hit on sales or do you seek a solution?

The Old Square shopping centre in Walsall was facing this issue and they decided to take action. They wanted to remind customers that they were still very much live and kicking whist development was going on.

The Old Square contacted us and we had the perfect solution. We designed bright and colourful pavement vinyls that directed customers to the shopping centre and informed them of the low priced parking and the events taking place there.

These bright reminders worked really well in catching the eye of everyday shoppers and made sure that everyone knew that it was business as usual at the Old Square shopping centre.

Passers by were stopping to check out the vinyls ads which got the information across well.

The client was really happy with the outcome of the campaign.

We have completed hundreds of vinyl advertising campaigns from book release treasure hunt competitions…

… congratulate the winners of prestigious recruitment awards….

….or quite simply to get people to look up from their phones to take in the scenery.

Vinyl advertising is an excitingly different method of passing information to your customer.

Could your brand benefit from doing something a little different? Get in touch now and lets get experiential!