Magnum Ice Cream recently launched two new flavours under the brand Magnum Cocoa. To help publicise the launch and to increase sales throughput they asked us to create a huge piece of 3d Street Art to create some interest and entertainment for consumers. The 3d pavement art looked incredible and our team toured the country with it to show the work to consumers in Tesco's superstores whilst Brand Ambassadors ran a promotion alongside. The campaign was a great success with sales uplift in all the stores and two of them ran out of the ice cream by lunchtime! In addition to the sales increase, hundreds of consumers had their picture taken on the 3d art and uploaded their photos from their mobiles to Facebook and Twitter, creating further publicity for the brand.
Click to check out the 3d art photo