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March 27 2010

You may remember that Opal Telecom used Street Advertising at the end of last year to highlight their new Broadband offering to consumers. The campaign was a great success and resulted in a strong increase in new customers.
This year Opal Telecom were the main sponsors of the Convergence Summit held at Manchester's G-Mex Exhibition Hall. Opal asked us to create a campaign that would attract visitors to their stand and raise awareness of their sponsorship before entering the exhibition hall and being distracted by competitors offerings.
We created over 25 adverts and strategically placed them on all the entrances and on pavements leading to the hall. Opal were delighted with the campaign and even more pleased with the level of interest they received at their stand throughout the summit's duration.

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