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June 20 2011

Today is the start of Wimbledon 2011. Today is also the launch of 'The World's biggest shave'. We created a huge 70 metre grass advertising picture of Roger Federers face on a rugby pitch in Wimbledon. We then added 1000 litres of shaving foam to his face and shaved him with a lawnmower. The stunt was featured in The Telegraph and the Metro Newspapers as well as on the BBC and hundreds of blogs and Social Media pages.